Dorothea Herrey

New York, NY

Dorothea is a Senior Partner based in the New York area with 25+ years of experience launching and leading new businesses at companies of all sizes, from blue-chip brands to startups. She brings a background in media across platforms and deep expertise in taking strategic visions from concept to market. Dorothea has built and led cross-functional teams, developed new products and brands, created high-value customer experiences, overseen multichannel marketing campaigns, managed complex sales deals, and aligned go-to-market activities in large and small organizations.

Dorothea recently served as the first CRO at RealVision, a disruptive financial education and video platform for traders, where she oversaw business development, advertising/sponsorship sales, subscription growth strategy, strategic partnerships, and new ventures. 

Previously, as a Senior Vice President and General Manager at The New York Times, she turned around and grew NYTLive, integrating four disparate conferences/events groups into a unified global team. Dorothea repositioned the business, grew the portfolio of products, managed an 8-figure P&L, and led an international team of 40 FTEs across functions and operations, doubling revenue. She also produced the first major CEO conference dedicated to the topic of Artificial Intelligence. 

Earlier, Dorothea conceptualized, launched, and led WSJ Live, The Wall Street Journal’s 8-figure conferences business that serves executive leaders across industries.  As General Manager, she created brands such as the WSJ CEO Council, WSJ TechLive, CFO Network, and others while building and managing the P&L and the cross-functional team that delivered strategy, programming, production, marketing, audience development, ticket sales, and sponsorship sales. 

Before joining the WSJ, Dorothea led the new product development team that launched Women’s Health magazine (now reaching 8M readers in 25 countries), womenshealth.com, and other products at Rodale, Inc. (now part of Hearst), where she also oversaw strategic planning for a $300MM division. She also had her own consulting practice advising clients such as Dow Jones, The Harvard Business Review, and a range of non-profits on growth strategy and new ventures. Early in her career, Dorothea was a Principal at Scripps Ventures, an early-stage VC firm with a focus on B2C internet startups, and a strategy consultant in the Information, Communications and Entertainment practice at PwC, where she advised Fortune 500 clients.     

Dorothea earned an M.B.A. in Finance and Entrepreneurial Management from The Wharton School of the University of Pennsylvania and a B.A. in English from Middlebury College.