Tasha Huebner

Portland, OR

Tasha is a Senior Partner based in Portland, OR with 25+ years of experience in strategy, marketing, and communications. Recent examples of her work include the following:

  • Interim-CRO for Canada-based women’s health startup, responsible for building out and executing content strategy, including website optimization; performance metrics analysis; top-of-funnel marketing; integration of insights and analytics into strategic planning; and working closely with researchers, writers, and medical reviewers in developing peer-reviewed articles

  • Synthesized 5+ years of historical sales data, customer behavior, and market trends to provide sales predictions and actionable recommendations for Microsoft’s C-suite, leading to improved strategic planning and resource allocation 

  • Drove expansion of SWI (Selling with Insights) training programs for leading sales training company; developed persona-based insight documentation and created and led multi-day messaging workshops for clients at their locations

  • Developed demand generation strategies for multinational enterprise SaaS company; recommended platforms to identify potential leads and guide clients effectively through the sales funnel; increased lead conversion rate by 124%

  • Led project for a large retailer to enhance customer experience using detailed market research for the development of hyper-personalized content and sales promotions based on individual customer behavior, persona, and purchase history

Prior to NextAccess, Tasha had her own GTM management consulting practice, where she advised companies such as Cisco, Accenture, Microsoft, Unilever, GE, Lenovo, Bloomberg, and Kimberly-Clark. Additionally, she has worked with VC-backed B2B and B2C companies on business development and content strategy. Tasha has also held senior-level positions in operations, including establishing a presence in Ukraine for Teledyne Inc. and founding two of her own businesses in M.B.A. admissions consulting and award-winning boozy jam.

Tasha has an M.B.A in Strategy and Marketing from The Wharton School of the University of Pennsylvania, an M.A. in Russian Studies from The University of Chicago, an M.A. in Political Science and Ukrainian History from Kyiv State University, and a B.A. from Hamilton College.