Tina is a Senior Partner based in Chicago with 25+ years of experience in GTM strategies and finding new opportunities for growth with expertise in brand management, strategic planning, innovation development, and global markets. Her experience spans a range of B2C and B2B industries with concentrations in consumer packaged goods (CPG), technology, and healthcare. Tina has worked with Fortune 500, mid-market, and startup companies. 

Recent examples of her work include the following:

• Advised a PE-backed global B2B business to define the market opportunity, create a pipeline of new products, and define the brand portfolio strategy across three European countries; recommendations included opportunities to rationalize brands across geographic markets and a country-specific innovation portfolio strategy across a range of identified consumer needs to accelerate growth

• Analyzed the tele-health market landscape for a large technology company, including short-term and long-term trends, competitive analysis, and inspirational analogies from other industries; mapped market gaps for new product development opportunities

• Led multiple engagements for a Fortune 500 food manufacturer, repositioning 3 of its iconic brands worth ~$1.5B for deeper emotional connection and health and wellness market relevance. Refined concepts with consumers using agile iteration methods. Worked with agencies to prepare for immediate market launch

Prior to Next Access, Tina founded CC Consulting, a boutique strategic marketing, brand, and innovation advisory firm that identifies growth opportunities for mid-market businesses. Previously, Tina was a Senior Vice President in the Market Opportunities and Innovation Group of GfK, a global marketing strategy consultancy serving Fortune 500 companies, where she led engagements to create growth strategies and compelling consumer experiences. Tina has also worked in management consulting for Prophet, a growth and transformation consulting firm, and Marakon Associates, a strategy consulting firm.

Earlier in her career, Tina held brand management positions at Unilever and led Global Beauty Care Marketing at International Flavors and Fragrances with marketing and P&L responsibility.

In her free time, Tina volunteers as an Innovation Business Mentor to student startups at the Tsai Center for Innovative Thinking at Yale. Additionally, she serves as a Board Member of CommunityHealth, the largest volunteer-based free health clinic in the nation, and as a Board Member and the Treasurer of  the Women’s Athletic Club of Chicago

Tina earned an M.B.A. in Marketing and Operations Management from the Wharton School of the University of Pennsylvania and a B.A. in History and International Relations from Yale University. She also holds an Executive Certificate in Digital Business Strategy from MIT.